What are primary considerations when evaluating the success of a PCA deal?

When evaluating the success of a PCA deal, return on investment (ROI) and market positioning are critical considerations. ROI is a financial metric used to assess the profitability of an investment relative to its cost. A successful PCA deal should yield a positive ROI, indicating that the returns generated by the investment exceed the initial outlay. This financial performance is a key indicator of success from both the investor's and the client's perspective.

Market positioning refers to how well a company or investment is situated within its industry relative to competitors. Evaluating market positioning involves looking at factors such as market share, competitive advantages, and the overall strategic fit of the investment within industry trends. A strong position can enhance the potential for future growth and profitability, further contributing to the perceived success of the deal.

Other considerations, though they may play a role in broader analyses of a deal's impacts, do not encapsulate the fundamental financial and strategic objectives that drive PCA success as comprehensively as return on investment and market positioning.